SEO Teaching - Advance Program in Internet Marketing

If you are serious about learning the most effective Internet Marketing Strategies and Techniques from the experienced Internet Marketing Consultant then read on. The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant responses and eliciting responses are the unique qualities of the medium. Internet marketing is sometimes considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Management of digital customer data and electronic customer relationship management (eCRM) systems are also often grouped together under internet marketing.

Our Basic program will give you the information necessary to increase your site's visibility with search engines and learn how to promote a web site that uses more complex design technologies such as dynamic content, Flash and tables.

Topics of study during this program:

1 = The Fundamentals-Objectives & Target Market

2 = Designing your site to be Search Engine Friendly

3 = Permission Marketing

4 = Advertising with Viral Marketing

5 = Great Content for your website

6 = Role of Landing Page(s)

7 = SE Directory Submission

8 = Generating Traffic thru PPC Campaigns

9 = Email Marketing Techniques

10 = Role of Signature files

11 = Establishing Private Mailing List

12 = Dynamite Link Strategies

13 = promotion with Meta indexes and Online Advertising

14 = Traffic through Online Publications

15 = Really Simple Syndication (RSS)

16 = Blog and Wiki

17 = Podcasting and Videocasting

18 = Mobile Marketing

19 = Web Traffic Analysis

Duration : Self paced 30 Days

Eligibility Criteria : Any Graduate OR Higher Degree

Essential : Working Knowledge of MS Word Net Surfing

Course Contents :

- 25 Lectures

- 2 Assignment

- 1 interactive online exam

Fees : INR 19,500/-

What You Will Learn:

- Overview of Internet Marketing (IM).

- How to create effective internet marketing campaigns.

- How to create effective PPC ads.

- How to use online advertising.

- How to set up affiliate marketing.

- An introduction to Viral Marketing .

- Online reputation management.

- How to copy writing online.

- WebPR.

- Mobile Marketing.

- How to set up and start your own internet marketing business.

Who should take this program:

Persons who have taken our Search Engine Optimization beginners course and want to expand their knowledge to a more advanced level.
Marketing Executives entrusted with the responsibility of developing business for their company's or client's products.
Webmasters with some knowledge of search engine marketing, wanting to increase traffic to their web sites via search engines.
Small business owners with knowledge of online advertisement, wanting to learn how to promote their web site(s) on the search engines.
Web site designers wanting to offer advanced search engine marketing services to their clients.
Search engine optimizers (SEO) or search engine marketers (SEM) wanting to improve their industry skills.
Persons wanting to learn how to promote web sites for search engines in preparation for starting their own search engine marketing business or applying for a job as an Online marketer or SEM.