Basic eMail Marketing


Basic eMail Marketing

Basic Program in e-Mail Marketing

Email marketing is one of the most powerful marketing tools available to businesses of all types and sizes. No matter how you define success, you can achieve outstanding results with email marketing while investing only a small amount of time and an even smaller amount of money.

Email marketing is an affordable way to stretch a tight marketing budget – and whose isn’t these days? Unlike direct mail, there is virtually no production, materials or postage expense. In addition, there are self-service solutions available that let you eliminate agency creative costs as well. Email marketing is 20 times more cost effective than direct mail, and can cost as little as fractions of a penny per email.

Email marketing enables you to proactively communicate with your existing customers and prospects instead of passively waiting for them to return to your Web site or storefront. You can easily target your emails by source, interest, or list. Overall, email communications sent to your prospect and customer lists, can single-handedly improve the ROI of all of your lead generation and customer retention programs.

Topics of study during this program:

1 = An Introduction to e-mail marketing
2 = E-mail marketing fundamentals
3 = E-mail campaign planning
4 = E-mail marketing management
5 = E-mail marketing innovation

Bonus = eMail Marketing Software & Tools

Duration                    : Self paced 7 Days

Eligibility Criteria     : Any Graduate OR Higher Degree

Course Contents       :

- 10 Lectures
- 1 Assignments
- 1 interactive online exam

Fees                          : INR 3,500/-

What You Will Learn:

  • How to effectively use e-mail as a marketing media
  • How to effectively use softwares and other email marketing tools
  • How to e-mail marketing campaigns.
  • How to optimize your email for higher conversions.
  • How to target specific demographic markets via your campaigns.
  • How to create and test successful email marketing campaign
  • How to use pictures in emails.
  • How to continuously monitor your email marketing campaign
  • How to create SPAM free emails and more….

Who should take this program:

  • Those who have taken our any of the basic program and want more advanced knowledge in this area of online marketing.
  • Marketing executives responsible for promoting their company’s or clients’ products or services and web sites who already have some experience in organising marketing campaigns.
  • Webmasters or small business owners currently running pay per click campaigns, who want to increase their conversion rates and ROI (Return on Investment).
  • SEOs that sell pay-per-clicks search engine marketing campaigns as part of their product offering, who want to expand their knowledge to a more advanced level.