Basic Internet Marketing


Basic Internet Marketing

Basic Program in Internet Marketing

If you are serious about learning the most effective Internet Marketing Strategies and Techniques from the  experienced Internet Marketing Consultant  then read on. The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant responses and eliciting responses are the unique qualities of the medium. Internet marketing is sometimes considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Management of digital customer data and electronic customer relationship management (eCRM) systems are also often grouped together under internet marketing.

Our Basic program will give you the information necessary to increase your site’s visibility with search engines and learn how to promote a web site that uses more complex design technologies such as dynamic content, Flash and tables. If you are already familiar with internet marketing methods, we recommend you first take our Advance Internet Marketing Program.

Topics of study during this program:

1 = An introduction to eMarketing
2 = Email Marketing
3 = Online Advertising
4 = Affiliate Marketing
5 = Search Engine Marketing
6 = PPC Advertising
7 = Social Media Marketing
8 = Viral Marketing
9 = Online Reputation Management
10 = WebPR
11 = Online Copywriting
12 = Mobile Marketing
13 = Customer Relationship Management
14 = eMarketing Strategies
15 = Web Analytics and Conversion Optimization

Duration                    : Self paced 20 Days

Eligibility Criteria     : Any Graduate OR Higher Degree

Essential                   : Working Knowledge of MS Word Net Surfing

Course Contents       :
- 15 Lectures
- 1 Assignment
- 1 interactive online exam

Fees                          : INR 12,500/-

Basic Program in Internet Marketing

What You Will Learn:

  • Overview of Internet Marketing (IM).
  • How to create effective internet marketing campaigns.
  • How to create effective PPC ads.
  • How to use online advertising.
  • How to set up affiliate marketing.
  • An introduction to Viral Marketing .
  • Online reputation management.
  • How to copy writing online.
  • WebPR.
  • Mobile Marketing.
  • How to set up and start your own internet marketing business.

Who should take this program:

  • Persons who have taken our Search Engine Optimization beginners course and want to expand their knowledge to a more advanced level.
  • Marketing Executives entrusted with the responsibility of developing business for their company’s or client’s products.
  • Webmasters with some knowledge of search engine marketing, wanting to increase traffic to their web sites via search engines.
  • Small business owners with knowledge of online advertisement, wanting to learn how to promote their web site(s) on the search engines.
  • Web site designers wanting to offer advanced search engine marketing services to their clients.
  • Search engine optimizers (SEO) or search engine marketers (SEM) wanting to improve their industry skills.
  • Persons wanting to learn how to promote web sites for search engines in preparation for starting their own search engine marketing business or applying for a job as an Online marketer or SEM.