SEO Teaching - Beginners Program in Pay-per-Click

If you are thinking about running an advertising campaign on the pay-per-click or you want your site to appear in the "Sponsored Matches" at the top of the search results in Google or Yahoo and not sure where to begin or what's involved? Then our Pay-Per-Click Advertising Starter Course is for you!

Ensure your advertising campaign is designed for success from the very first impression. Our Pay-Per-Click beginners program will give you the knowledge necessary to set up, monitor and maintain a successful campaign to promote your web site on the pay-per-click search engines and their network of partner sites. If you are already familiar with running pay-per-click campaigns, we recommend you take our Pay-Per-Click Advanced program.

Topics of Lecturers during this program:

1 = An Introduction to Pay Per Click Marketing

2 = Pay Per Click Campaign Preparation

3 = An Introduction to Google AdWords

4 = How to Set Up an AdWords Account

5 = An Introduction to Yahoo! Search Marketing

6 = How to Set Up a Yahoo! Sponsored Search Account

7 = Keyword Research for PPC Campaigns

8 = Ad Copy Creation for PPC Campaigns

Duration : Self paced 15 Days

Eligibility Criteria : Any Graduate OR Higher Degree

Course Contents :

- 15 Lectures

- 2 Assignments

- 1 interactive online exam

Fees : INR 7,500/-

What You Will Learn:

# Introduction to pay per click search engines.

# How to open and set up an account in Google AdWords.

# How to open and set up an account in Yahoo! Search Marketing

# How to research and select appropriate keywords to target.

# How to create powerful and effective text ads.

# How to monitor your campaign and measure your ROI

# How to export or download campaign performance reports.

# An introduction to landing pages.

Who should take this program:

Marketing and advertising executives entrusted with the responsibility of promoting their company's or clients' web sites.
Webmasters wanting to increase traffic to their web sites and are prepared to pay for it by the click.
Small business owners wanting to learn how to promote their web sites on the search engines via paid listings.
Marketers of e-commerce sites that want to use PPC to measure their site's visitor to customer conversion ratios.
SEOs that want to include pay per click search marketing campaigns as part of their product offerings.