SEO Teaching - Professional SEO for PHP Developers

SEO or Search Engine Optimization with PHP is not an easy thing to do. In this program we will teach some great tactics to increase your SEO and hopefully in 3-4 months get you ranked high up there. This will all be done with PHP programming language running on an APACHE server. Sit back, grab a Mountain Dew and lets get to it. PHP is a useful language, used by many all over the Web. But it has one failing. By its nature, it is not search engine friendly. In fact, it’s the exact opposite. But with some clever tweaking, we can make PHP a powerful tool in the quest for search engine dominance. Proper search engine optimization can make PHP even look like a different script.

Our SEO Advanced program will give you the information necessary to increase your site's compatibility with search engines and learn how to optimize a web site that uses more complex design technologies such as dynamic content, Flash and tables. Unless you are already familiar with search engine optimization methods, we recommend you first take our SEO beginners program.

Topics of study during this program:

1 = Programmer and Search Engine Marketer

2 = Basic SEO and Ranking Factors

3 = Static and Dynamic SE-Friendly URLs

4 = Content Relocation and HTTP Status Codes

5 = Causes, Effect and Solutions for Duplicate Content

6 = SE-Friendly HTML and JavaScript

7 = Web Feeds and Social Bookmarking

8 = Black Hat SEO

9 = Sitemaps

10 = Hooking Links using Link Bait

11 = Cloaking, Geo-Targeting, and IP Delivery

12 = Foreign Language SEO

13 = Coping with Technical Issues

14 = Case Study: Building an E-Commerce Store

15 = Creating an SE-Friendly Blog using Wordpress

Duration : Self paced 20 Days

Eligibility Criteria : Any Graduate OR Higher Degree

Essential : Working Knowledge of PHP Language

Course Contents : - 20 Lectures

- 2 Assignments

- 1 interactive online exam

Fees : INR 16,500/-

What You Will Learn:

- Overview of search engine optimization (SEO).

- How to create effective Alt Image attributes.

- How to create effective and optimized PHP web pages.

- How to use link titles and anchor text effectively.

- How to set up your site architecture to be search engine friendly.

- How web page file extensions impact search engine compatibility.

- How to optimize a directory based site.

- How to create a search engine friendly site map.

- How to use the Robots META tag.

- How to optimize dynamic and database-driven web sites.

- How to optimize a graphic-heavy web site.

- How to set up and start your own SEO business.

Who should take this program:

Persons who have taken our > Search Engine Optimization beginners course and want to expand their knowledge to a more advanced level.
PHP Developers entrusted with the responsibility of developing their company's or client's web sites.
Webmasters with some knowledge of PHP site design, wanting to increase traffic to their web sites via search engines.
Small business owners with knowledge of PHP, wanting to learn how to promote their PHP web sites on the search engines.
Web site designers wanting to offer advanced search engine marketing services to their clients.
Search engine optimizers (SEO) or search engine marketers (SEM) wanting to improve their industry skills.
Persons wanting to learn how to optimize PHP web sites for search engines in preparation for starting their own search engine optimization business or applying for a job as an SEO or SEM.